Give the text a job.
Before you hit send, ask what you want the message to do. Have a purpose in mind instead of texting just to keep a thread alive.
Source: Text That GirlAttraction Rockstar · Founded by Race DePriest
The Dating
Coach Guys
Actually Use
Dating gets easier when it stops feeling like an audition.
Race combines hard-earned real-world experience with lessons from published research, then turns both into low-pressure experiments you can try tonight. Get curious. Have fun. Laugh when something flops. Learn what works for you.
Published studies · Stories from the field · Something to try tonight
FUN OVER FEAR
Race DePriest / Founder / Coach
Funstigation
Race’s signature method
Stop performing.
Start Funstigating.
Most guys walk into a room waiting for it to become fun. Funstigation means you create the fun. You look for what’s interesting, try something small, and let the interaction be imperfect.
A miss becomes a laugh, a story, or useful information. Pressure drops. Confidence grows from experience.
The goal isn’t being funny. The goal is being fun. Big difference.
Try → laugh → learn → try again
How an idea becomes something you can use.
Published research
Patterns worth paying attention to.
→
Real-world experience
How those patterns play out in texts, conversations, and dates.
→
Tonight’s experiment
One practical thing to try tonight.
In the fieldTeaching dating and social skills for more than a decade
Built to useCreator of a deep catalog of practical programs and frameworks
Long, weird ridePodcast, radio, commercial and media appearances
Founder-ledAttraction Rockstar is still built and taught by Race
Pick the problem that is bugging you
What do you want
to get better at?
Start with the situation that keeps frustrating you. You do not need to rebuild your whole personality first.
My profile is invisible
Dating apps
Build a profile that gets more of the right matches, then know what to say once you get one.
Find your starting point → What do I text?Texting
Stop overthinking every reply. Keep momentum, build attraction, and turn conversations into dates.
Find your starting point → My brain forgot EnglishMeeting women
Get out of your head, start conversations naturally, and build a social life that creates more opportunities.
Find your starting point → This feels like an interviewDates and attraction
Make dates feel like dates. Build chemistry, connection, and forward movement without forcing it.
Find your starting point →Advice you can use tonight
Useful beats impressive.
Race’s stuff is built around real situations: the text you are staring at, the match you do not want to lose, and the moment your brain suddenly forgets English.
Treat your profile like an ad, not a résumé.
Your first photo has one job: earn the next look. Choose the image that creates curiosity before adding more facts.
Source: Swipe SeductionFind three gems in three people.
Talk to three people and find three interesting things about each of them. The goal is curiosity, not getting anything back.
Source: Treasure HuntingMake fun the first objective.
When a first date feels like a test, pressure takes over. Follow a simple plan so the date can feel fun instead of dreaded.
Source: First Date FormulaYou do not need 9,000 rules. Understand what is happening, try one useful move, and learn from what happens next.
What happened when guys used it
Guys actually
use this stuff.
The goal is to feel more relaxed, take action, and get better results with the women you meet.
“
It wasn’t about being strategic... it was just fun. I felt relaxed and trusted myself in the moment.
Chase
Coaching client
Coaching client
“
It used to feel like every interaction was a test. Now it just feels like I’m sharing who I am, and if they don’t like it, that’s fine.
Chase
Coaching client
Coaching client
“
I’ve been getting more responses to my profile than I have time for... I’ve talked with more women in the last few weeks than I have in years... and I found an incredible girlfriend now.
Daniel MacRae
Community member
Community member
Still curious. Still testing.
Meet the founder
Hey, I’m Race.
I didn’t get into this because dating came naturally to me. I got into it because it didn’t.
I became the guy who wanted to know why one conversation clicked and another died... why a text felt confident instead of needy... why some advice sounded great in a book and completely fell apart in real life.
That obsession turned into Attraction Rockstar, a lot of experiments, a lot of writing, a lot of coaching, a strange collection of media adventures, and more than a decade of helping guys make this part of life feel less confusing.
I’m still interested in the same question: what can I give you that you’ll remember when you need it?
It’s been a weird ride.
Radio appearances. Match.com commercials. A dating TV pilot. Interviews. Even getting made fun of on Saturday Night Live. Fair enough. That is a pretty funny sentence to get to write.
Practical help, organized by problem
A few places
to start
Choose the problem you want help with now. You can worry about the rest later.
When your mind goes blank
99 Lines
Battle-tested lines for starting conversations, keeping them moving, and handling common dating moments.
Learn more → When numbers go nowhereText That Girl
Text with a purpose, build momentum, and turn more promising conversations into actual dates.
Learn more → When your profile gets ignoredSwipe Seduction
Choose stronger photos, write a more interesting profile, and give the right matches a reason to respond.
Learn more → When dates feel like interviewsFirst Date Formula
A practical structure for making first dates more relaxed, playful, and easier to move forward.
Learn more →For creators, publishers and brands
Have an audience
of single men?
Attraction Rockstar works with newsletters, podcasts, YouTube creators, men’s lifestyle brands, dating sites, communities, and people whose audience overlaps ours.
Sometimes that means an affiliate promotion. Sometimes it is a guest segment, an article, a useful listener resource, a review, or a small test to see if our audiences fit.
You do not need to commit to a giant “JV.” Start with something useful and easy.
Explore Partnerships →Free advice from Race
A useful idea for your next text, match, or date.
Practical ideas, real examples, published research made useful, and small experiments you can try in your own life.
Read the Free Articles →